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Sony BRAVIA XR X90K Series Smart Full Array LED 4K UHD Google TV, HDR

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Product details

Upgrade your home entertainment with Sony BRAVIA XR X90K Series Smart Full Array LED 4K UHD Google TV from MyRafikis Market.

Key Features and Benefits

  • Full Array LED backlight with local dimming processing for better overall picture quality
  • High Dynamic Range (HDR) for exceptional color and contrast
  • Cognitive Processor XR for enhanced contrast and brightness
  • Google TV software experience
  • Two HDMI 2.1 ports that support 4K 120Hz
  • USB ports for USB playback and USB HDD recording
  • Supports various USB drive formats and playback codecs
  • Clear, sharp, and bright picture with good color and brightness
  • Coverage of 98.93% of the Rec. 709 color gamut in Filmmaker Mode
  • Custom mode brightness level of 1,027 nits in a 10% window for HDR content
  • Real-life picture with enhance contrast

MyRafikis Market in Nairobi, Kenya offers the Sony BRAVIA XR X90K Series Smart Full Array LED 4K UHD Google TV with HDR at the best price, making it the ideal purchase for those who want to experience immersive, high-quality entertainment. 

This TV has several features that make it stand out from other televisions in the market.

Multi-coloured hot air balloons in a field at night with trees in the background

4K Full Array LED:

Experience amazing picture quality with Sony's unique Cognitive Processor XR™. This technology ensures that every picture is upscaled to almost 4K quality, while the Full Array LED expertly controlled by unique technology reproduces realistic contrast in bright and dark areas simultaneously.

Image of Cognitive Processor XR chip on a black and gold starburst background

Cognitive Processor XR™:

The Cognitive Processor XR™ takes vision and sound to the next level, reproducing content the way humans see and hear for an incredibly lifelike experience. With cross-analyzed and cleaned images, real-life depth, extraordinary contrast, and beautifully vivid colors, you'll be amazed by the images on your screen.

Close up of fruit including berries, grapefruit, melon and kiwi

XR Triluminos Pro:

Powered by the Cognitive Processor XR™, our Full Array LED panel with a unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. This TV can detect color from saturation, hue, and brightness to deliver natural shades in every detail, especially in greens and reds.

Images of ultra detailed mountain flowers with XR HDR Remaster

XR HDR Remaster:

With XR HDR Remaster, this TV can detect each object on the screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustments of hue, saturation, brightness, motion vector, bandwidth, and more.

Image showing effect of XR Contrast Booster on part of a full moon

XR Contrast Booster 10:

XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow by precisely balancing light output across the screen. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

Close up of feathers on a bird

XR 4K Upscaling:

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses vast amounts of data, intelligently recreating lost textures and detail for real-world pictures.

Image of surfer showing blur-free detail in the wave

XR Motion Clarity:

Our Cognitive Processor XR™ with XR Motion Clarity™ ensures that you get to watch sports and fast-moving movies better. It analyzes motion across several frames to ensure action stays smooth, bright, and clear.

Image of sunset and sea with 4K XR Smoothing

4K XR Smoothing:

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real.

Close-up of leaf showing detail with 4K XR Super Resolution

4K XR Super Resolution:

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on the screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.

Split screen of a video game character with arm outstretched and graphs explaining refresh rate at the bottom of each split. VRR Mode Off on one side. VRR Mode On on the other

Variable Refresh Rate:

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Logo of 4K/120fps

4K/120fps:

With HDMI 2.1, you can get up to a 120fps frame rate on compatible games, so you can take on any challenge in shooting, sports, and high-performance games with near-instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode

Split screen of a driving game with a yellow car going round a track in the snow. Showing Game Mode OFF on top and Game Mode ON on the bottom

Auto Low Latency mode

In addition to that, the Sony BRAVIA XR X90K series smart full-array LED 4K UHD Google TV with HDR has an Auto Low Latency mode in HDMI 2.1. It automatically recognizes when a console is connected and powered on, and it switches to low latency mode. This feature is essential for fast-moving and high-intensity games, ensuring smoother and more responsive gameplay.

Two screens showing Auto Genre Picture Mode on and off with PS5 console between them

Auto Genre Picture Mode

Auto Genre Picture Mode is another exciting feature of the Sony BRAVIA XR X90K series smart full-array LED 4K UHD Google TV with HDR. It automatically switches into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation5 consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

Image of soundwaves from TV with Acoustic Multi-Audio™

Acoustic Multi-Audio

Acoustic Multi-Audio is a unique technology that includes sound positioning tweeters to ensure high-frequency sounds come from the right place in the scene, precisely matching what's on the screen. With X-Balanced speakers, you'll hear clear, high-quality sound. 

Split screen of car driving game showing optimised gaming with Auto HDR Tone Mapping

Auto HDR Tone Mapping

With Auto HDR Tone Mapping, the HDR settings will be optimised instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.

Living room image showing multi dimensional sound with 3D Surround Upscaling

3D Surround Upscaling

The Sony BRAVIA XR X90K series smart full-array LED 4K UHD Google TV with HDR also has 3D Surround Upscaling, which creates surround sound from the sides and vertically, allowing you to experience 3D audio without the need for in-ceiling or up-firing speakers. It is also compatible with Dolby Atmos.

Screenshot of woman in street talking on mobile phone

Voice Zoom 2

Voice Zoom 2 is a unique feature that enables viewers to hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it, and enhances its clarity. 

Image of couple in living room watching BRAVIA TV with Acoustic Center Sync

Acoustic Center Sync

Acoustic Center Sync reinforces the center speaker channel for clearer and fuller vocals when you connect a BRAVIA XR TV to a Sony soundbar. This enables sound to precisely match on-screen action for a truly immersive experience.

Image of man in living room watching BRAVIA TV with 360 Spatial Sound

Ready for 360 Spatial Sound, this TV allows viewers to tailor their Dolby Atmos® experience by combining Sony's SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

Logo of BLUETOOTH®

Bluetooth connectivity

This TV comes with Bluetooth connectivity, allowing you to connect Bluetooth® compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favorite place - without any disturbances or interruptions.

BRAVIA TV on a wall above a shelf with a lamp and ornaments

Ambient Optimization

The Ambient Optimization feature of this TV is unique, as it uses a light sensor to automatically adjust picture and sound to your environment, providing an enthralling viewing experience. 

Close up of BRAVIA CAM attached to frame of BRAVIA TV

Works with BRAVIA CAM:

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Image of couple on sofa watching TV with screenshot of boat on river showing benefit of Light Sensor

Light Sensor

Additionally, the Light Sensor optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Logo of Acoustic Auto Calibration

Acoustic Auto Calibration

The Acoustic Auto Calibration feature of this TV detects your position and optimizes sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. This feature reproduces sound that’s enhanced and optimized to your room.

Close-up of woman with remote controlling TV using her voice

Voice Search

Voice Search is an easy way to find your favorite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Logo of Google™ TV

Google TV

Google TV allows you to browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. 

Image showing movie screen with smartphone

Apple AirPlay / Apple HomeKit

This TV also works with Apple AirPlay / Apple HomeKit, allowing you to stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favorite apps, or even Safari. 

Logo of Chromecast built-in

You can also cast all your favorite movies, shows, apps, games, and more directly to your TV with Chromecast built-in.

Image of connected devices controlled by Smart Remote

The Sony BRAVIA XR X90K Series Smart Full Array LED 4K UHD Google TV with HDR comes with a smart remote that can control all your connected devices. One button access to video on demand services brings shows and movies into your room in seconds. 

Image of remote being cleaned with wipe

With a flush surface featuring lower buttons and a special polyurethane coating, this remote is easy to wipe and keep clean.

Image showing 2-way multi-position stand

This TV has a versatile 2-way stand that gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. 

Logo of Creator Calibrated Mode

Creator Calibrated Mode

Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.

Logos of Dolby Vision® and Dolby Atmos®

Dolby Vision® and Dolby Atmos®

Dolby Vision® and Dolby Atmos® provide an immersive cinematic experience at home, bringing scenes vividly to life for authentic viewing and filling the room with immersive surround sound.

Image of living room scene showing Living Decor concept

Finally, Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Experience the best in picture and sound quality with the Sony BRAVIA XR X90K Series Smart Full Array LED 4K UHD Google TV with HDR. You can buy this top-of-the-line TV online from MyRafikis Market, based in Nairobi, Kenya. We offer the best price and the cheapest price, along with the best quality. Order now and enjoy an immersive viewing and gaming experience.

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